Online Opportunities
Posted by: uchechi in Marketing, tags: facebook, skittles, twitter, woolworths, YouTube
The prompt response to contemporary trends in the online environment by individuals, organisations, brands and others are increasing daily. It’s definitely because of the several advantages it offers. Brands like Skittles has taken that bold step and the distressed brand Woolworths with its recent re-launch online. The opportunities in the online environment are unending; there is always something new that is beneficial to web users.
Looking at the opportunities it offers organisations, the online world is a lucrative platform for any organisation to promote, advertise and market their products and services using various new media technologies. It enables individual organisations create awareness of their products and services using unique advertising and marketing strategies which ultimately wins the hearts of customers and attracts them to their brands. Also, organisations are able to interact and engage with customers directly through social networks like twitter, facebook and blogs. This enables them meet customers’ needs better through feedback and creates an atmosphere for building a lasting relationship with them. Customers are truly satisfied when given the opportunity to have personal interaction with brands they like; you only get this sort of connection online.
Customers in search of products and services first go online to get information before acting, as we all know shopping online saves money, time and energy. Why would you want to stress yourself when you can be in the comfort of your home and purchase several products from any location in the world? Another advantage is that your purchases are delivered right at your doorstep with a handful of them free.
The online environment creates opportunities for individuals to express, promote and communicate their creativities, ideas and talents all over the world. Recently Lauren Luke got her fame for giving celebrity makeup tips through YouTube; this has landed her a contract with an American makeup company set to start her own makeup line. Not to forget, love seekers now indulge in online dating, it’s cool but be careful. 
Really, I think the opportunities the online environment creates are awesome.
Entries (RSS)
April 20th, 2009 at 8:32 am
Let’s turn this on its head.
Online opportunities reduce the need for workers in high street shops.
Online opportunities move competition from quality based to price based.
Online opportunities has created a culture were people don’t value intellectual property “oh just download it from torrents or peer-2-peer” or “I bet you can find it free or at a price next to nothing some were online”.
I believe some kind of tax should be imposed on online services to bring it back to sync with the real world. Competition should be fair!!!
April 21st, 2009 at 10:45 pm
Your two perspectives are interesting.
Like you say, it’s easy to get lost in the world of “instant access”, “no fuss” and “get it for free”, but I wouldn’t say online tax should be imposed; I think that’s going a bit far.
You could argue that lost highstreet jobs are being replaced with jobs in the so called ‘knowledge economy’ which is facilitated by the web.
The change is inevitable
April 22nd, 2009 at 4:52 pm
I don’t think online tax is a good idea at all. Charging people is why they have decided to go and get stuff for free. It would only force them to go elsewhere!
May 15th, 2009 at 3:29 pm
In my opinion the online environment is very lucrative for organisations. First of all, they can attract customers from elsewhere and on the other hand it is an opportunity to save costs, because not so many employees as for a retail store are needed. But it is also beneficial for customers by saving time and effort. So it is a win-win-situation!
I believe that the online environment should not be compared with online piracy. Downloading things illegal is not the same as being price conscious!